who we are

At The 21st Collection, our mission has always been to provide high-quality hair solutions for everyone. I started by offering services to anyone who needed their hair done, even if it meant working with lower-quality hair to make it resemble the luxurious look. However, I quickly realized that achieving the results we dream of requires a true investment in your hair—a sustainable, long-term investment that delivers the best results. This is why I created The 21st Collection, a brand that reflects my commitment to quality, sustainability, and inclusivity. The journey hasn’t been easy—I’ve faced challenges along the way.

As Scandinavian women, we have high standards when it comes to hair and beauty, which is why I’ve carefully curated a collection that meets those expectations. Our range includes raw and virgin hair, wigs, sew-ins, and tape-ins, all created with an emphasis on durability, style, and practicality.

Four women with long black hair in a studio setting, wearing neutral-colored tops.

why shop with us?

At The 21st Collection, we are committed to providing hair solutions that make your life easier, all while ensuring that we offer high quality products. For us, it’s about creating products that are not just beautiful, but also practical and sustainable for long-term use.

  • At The 21st Collection, our product range is intentionally focused and refined. Each item is carefully selected because it delivers results that I personally stand by. Rather than overwhelming you with options, we prioritize quality over quantity, ensuring that every product meets the highest standards for durability and performance.

  • With over four years of experience in the hair industry, I’ve learned what makes a difference when it comes to styling, maintenance, and long-term hair health. My work with clients has given me a deep understanding of what works best for various needs and lifestyles.

  • At The 21st Collection, we focus on what matters most: providing reliable, high-quality products that make you feel confident and empowered. We believe in offering only the essentials—products that bring true value to your hair collection.

Woman spraying hair on another woman in a salon with black cape
Woman with long hair in a black blazer posing with hand near her face.

meet our founder

Umu Sheriff is the founder and CEO of The 21st Collection, a brand specializing in high-quality hair extensions. 
With a background in hairstyling and a strong entrepreneurial drive, Umu initially launched 21layedd, a platform for offering hair services, before evolving it into The 21st Collection. This transition was inspired by her desire to offer products that meet the specific needs of her customers, 
For Umu, success is measured by the impact her products have in providing practical solutions and enhancing the well-being of her customers.